MATTHEW POLASKI
SUMMARY
Creative leader with 12+ years of experience in branding, digital design, and multi-channel marketing. Specializes in building scalable design systems, high-impact campaigns, and user-centric experiences that align with business objectives. Passionate about visual storytelling, user experience, and brand development, collaborating cross-functionally to deliver bold, results-driven creative solutions. Focused on balancing strategy with execution to push brand and marketing efforts forward.
EDUCATION
Robert Morris University | Bachelor of Arts, Graphic Design | Minor in Photography
SKILLS
Visual & Design
Art Direction | Brand Identity & Design Web & Landing Page Design | Email Design & Marketing | Social Media Design | UX/UI Design | Interactive Experience Design | Print Design | Typography & Iconography | Color Theory | Storyboarding for Animation | Photography | Photo and Video Editing
Marketing & Strategy
Multi-Channel Marketing | Advertising & Performance Marketing | Content Strategy & Analytics | Presentation & Client Collaboration | Content Writing | Podcast Development
Software & Tools
Adobe Creative Suite | Figma | Wireframing & Prototyping | ADA + WCAG Compliance | Powerpoint & Keynote | G Suite | Google Drive File Organization | Basecamp, Trello, & Monday.com
EXPERIENCE
Flying Cork Media
Creative Director | Jan 2022 – Feb 2025
Led all brand, creative, and content strategy, developing multi-channel campaigns across web, social, email, broadcast, and print while building and maintaining a modular design system that ensured visual consistency and cut production time in half. Spearheaded a five-year brand evolution, expanding audience reach to 3.5M+ across digital platforms, and launched a podcast that averaged 200+ downloads per episode within the first two months. Regularly collaborated with the programming team to develop proposals, one-pagers, media kits, and pitch decks that secured new business, while leading ideation and prototyping of scalable content concepts that upheld brand integrity. Conducted cross-functional meetings with leadership, marketing, content, and development teams to foster creativity, inclusion, and performance-driven creative aligned with business goals.
Senior Graphic Designer | Jan 2020 – Feb 2022
Led the design, project management, and launch of websites, landing pages, digital ads, and email campaigns, optimizing for conversion and engagement. Edited photography and video for client and brand projects while designing visuals for websites, social media, and sales materials, ensuring alignment with brand standards and business goals.
Industry Weapon
Creative Director | Dec 2018 – Dec 2019
Directed creative across product UX/UI, web, social, motion graphics, and video to ensure cohesive, user-focused experiences. Developed brand guidelines and digital design systems for a scalable, consistent visual identity while applying research insights to enhance SaaS user experiences, contributing to a 90% customer retention rate. Managed and mentored a team of designers, leading design reviews and client presentations to drive creative excellence and strategic alignment.
Content Strategist | May 2018 – Dec 2018
Partnered with developers to prototype and implement digital signage and interactive experiences for retail, healthcare, education, and corporate communications. Collaborated with clients to assess business goals, product needs, and design custom scalable solutions. Worked closely with sales and marketing to craft compelling product one-pagers, proposals, pitch decks, case studies, and custom demos—directly driving new business wins and increasing subscription renewals.
Graphic Designer | May 2014 – May 2018
Responsible for the design, preparation, and staging of content for all client projects, including designing, editing, and processing visuals for SaaS products and client websites.
AF&A Brandtelligence
Graphic Designer | Feb 2013 – Feb 2014
Led creative development for print, brand identity, and advertising projects while crafting product naming strategies and positioning for B2B advertising. Designed commercial interiors to align with brand aesthetics and customer experience goals and directed lifestyle and product photography shoots for brand campaigns.
Sign-A-Rama
Graphic Designer | Aug 2012 – Jan 2013
Designed and produced large-format print designs, signage systems, and vehicle wraps, ensuring high quality and consistency. Led store marketing initiatives to enhance brand awareness and engagement, managing end-to-end project execution from design to installation.